Economics has created the idea that all marketing does is add a little bit of magical added value. I think that you can have the world’s most brilliant product or service but if you don’t market it well, I mean, present it to people in a way that conveys conviction, plausibility, and trustworthiness, then it doesn’t matter how good it is. Economics assumes that there is already perfect knowledge and trust, but in reality, without building trust and marketing, even the best product or service might go unnoticed and unsold.