Heinz released a series of public ad posters promoting family sized pasta sauce. The ads depict a wedding reception where the Black bride sits in the middle of the table completely overjoyed while eating pasta. To her right sit her white groom’s mother and father. On the left, the groom and what looks like the bride’s Black mother appear. Where is the bride’s father?
It’s now 14 days since I was sent this picture from Vauxhall tube station, and as a Black father with two daughters, I was outraged. This advert only perpetuates racist stereotypes against the Black community. What were Heinz thinking? It’s quite obvious that there are no Black executives in the Heinz marketing team or in their advertising agency.