Your brand is not your logo, I think your brand is the sum total of how your business is perceived, experienced, and valued by your customers. In other words, your brand is the alignment between you and your customer.It's the emotional and practical connection that forms between your business and its audience, ultimately influencing buying decisions and fostering a sense of loyalty and trust. It’s important that you have total clarity on what you do, who you do it for and why it matters before you start your brand.