I think everything you do in life will fall into one of three categories: bad work, good work, or great work. Here’s a simple model:

Bad work is a waste of time, consisting of life-draining bureaucratic tasks.
Good work involves fulfilling your job description, being productive, efficient, and getting things done. It includes tasks your boss or board expects you to complete.
Great work is more impactful and meaningful. It is strategic and engaging, resonating with both your head and your heart.