We never know the truth of anything, what we know is the story we receive. We can tell a story or not, either way, there is going to be a story told. Marketing is the art of telling a story that you are proud to make true on behalf of someone who’s going to engage with you. I don’t think that marketing by its nature hurts society, in fact, I can think of many examples where it helps.

Here is a list of questions I will ask during the discovery phase:
·      Who are your customers and what are their needs and expectations?
·      How is your marketing strategy going to deliver on your business strategy?
·      What unique value are you providing?
·      How do you support it with content?
·      How will you actively place your message in front of the right people?
·      Why should anyone care or take notice?
·      How do you communicate about your product and services?
·      What is your customer journey?
·      What data do you need to support your marketing?
·      How can I help you improve?
Contact me via e-mail for a meeting about measuring and optimising your marketing performance?