The North Star has been used for the purposes of navigation for centuries, acting as a guiding light, people have used its brightness and prominence in the sky to ensure they are travelling in the right direction. The principle of the North Star works as a fantastic analogy in the world of business. Are you and your colleagues clear about whether your business is travelling in the ‘right direction’?

I have been involved in the world of business improvement and customer experience for over twenty years. For the past six years, I have had the opportunity to see and experience organisations across a variety of industries all over the world. Whilst I observe a number of similar issues and opportunities to improve and become more customer centric, one of the most common observations I make is on the subject of ‘clarity of purpose’. Contact me via e-mail if you interested in me facilitating a ‘North Star’ workshop for your organisation.