When I enter a business meeting, my focus is consistently directed towards identifying elements that can provide the client with either an opportunity for growth or a stimulating challenge. Ultimately, I’m looking for things that are going to motivate them to act. It’s not enough to just tell them what they want to hear because I am supposed to be the expert in what I do. I aim to serve them by creating value and sharing insights into their thought process.

Here’s a line of questioning:
- What are your views and values?  
- What do you believe is good, right, and true?
- Where do you think your market’s going? 
- Have you identified the intersection between your business and the market?  
- What are your recommendations based on what you believe to be good, right, and true?  