I wrote this text in 5 years ago…
”SB Consultancy is a customer experience research and consulting firm that helps organisations become more customer-centric.  My goal is simple: accelerate the path to delighting customers. I am a strategic optimiser, helping organisations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am passionate about spotting emerging best practices and helping companies master them and I also speak about these topics in keynotes and lecturing engagements.”