Communication is the key

If you can control perception, then you can control behaviour. If you can dominate the narrative so people are only hearing one side of the story or one version of the story then you are going to dictate the perceptions of vast numbers of people, especially if they haven’t had any other angle to consider. This is so easy when you are addressing a population who do not question anything:


Q: How do you know that? 

A: I saw it on the news

Q: How did they know that?

“In times of change the learners will inherit the world, while the knowers will be beautifully equipped for a world that no longer exists.”
— Eric Hoffer