Our behaviours are driven by our emotions, our emotions are driven by our perception and our perceptions are driven by context. I think if you change the context by which someone sees the same thing, they perceive it and emotionally respond completely differently. It's almost like tweaking the angle of a mirror; the reflection changes with just a slight adjustment. By altering the circumstances or offering a different perspective, we have the power to change how someone perceives and reacts to the same situation, encouraging empathy, understanding, and even altering behavioural outcomes.