Image © Maria Hergueta for Harvard Business Review
I think in the age of mass marketing, well-promoted average products or services consistently outperform their counterparts that lack extensive promotion. The key lies in crafting a compelling story that resonates with our target audience in an inspiring and persuasive manner which will encourage them to share it with others. If we can achieve this then we have done a good job of effective marketing.
““It’s not the story that you tell, it’s the story that you sell that really makes all the difference.””