I think that every single person in your organisation SHOULD have a very clear sense of understanding the reasons why the organisation does what it does AND why the organisation exists. The problem is that I do not think there are many organisations where this simple understanding actually exists. You can easily test the theory, go and seek ten employees at random in your place of work and ask them these two questions:

1. What does our organisation do?
2. Why does our organisation exist?

It will be fascinating to see what responses you get. If the responses are very similar, then it is possible that there is clarity of purpose in your business. If the answers are varied and different – perhaps not. Contact me via e-mail if you interested in me facilitating a ‘North Star’ workshop for your organisation.