How do you sell your products and services effectively?
Some people are better than others at telling their story. You have to keep pushing as the resilience and perseverance is what will drive your company and they are the key characteristics of entrepreneurs. We must never forget that our customers are our sales force, and we will need to get our customers talking about our products and services and sharing those experiences.

How will you communicate the vision behind your company?
I think passion is everything and it starts from the leader whose vision it was to build that company. Passion is contagious, and I am passionate about building self-esteem and this comes across in every conversation. I think it takes courage to be simple.