Many years ago, I heard Seth Godin say, “You should always start with the minimum viable audience, and the minimum viable audience (MVA) is the smallest group of people who we can imagine serving. Once the MVA have been identified, then we can be specific and if we can be specific, we will create something worthwhile and when we create something worthwhile, it’s easy to sell because it’s worthwhile.”

Social media isn’t the way you become popular, it’s after you are doing something important that people talk about you on social media. I’m a big fan of “word of mouth marketing”, I know it’s old school, but nothing beats the process of actively influencing and encouraging organic word of mouth discussion about a brand, organisation, or event. So, I think that if we can change the lives of 50 people then they will tell their friends and family. Imagine being a specific, unique entity that connects with people at a really deep level, just start by being really special and then the word will spread, and you will add more people.