How does purpose drive performance?
Your purpose will be the foundational base for driving strategy, so sharpen and tweak it continuously, and this will also help to implement it. Purpose is not a statement, it’s an ideal. Purpose is a sense of what are my goals and ambition, purpose also asks what my duties are and why I exist. Writing the words is the easy part, the hard part is how you translate a set of words into a plan of action. And when you think long-term it forces you to think about the stakeholders you want to serve.