It’s import to focus on five key principles when building a brand regardless if it’s your personal brand or a commercial entity. The 5 key principles are:
• Creativity
• Authenticity
• Providing value
• Staying consistent
• Interacting with your audience

I think that it’s important that one does not get distracted by irrelevant metrics and instead approach brand building by reasoning from first principles or through analogies. As this approach encourages a more strategic and effective approach to brand development. Contact me via e-mail for a 1:1 overview of your brand strategy.