I strongly believe in the importance of structure, as it is an incredibly powerful tool for all forms of communication, especially when answering a spontaneous question or speaking impromptu. When engaging in off-the-cuff communication, you face two fundamental tasks: deciding what to say and how to say it. I think structure provides you with the "how to say it" part, by offering a step-by-step recipe for effective delivery. For example, if you are asked to describe your company's mission on the spot, you can use a simple structure: start with a brief overview of the mission, explain why it matters, and conclude with an example of how it is being implemented. This approach ensures your response is clear, concise, and impactful.