I strongly believe in the importance of structure, as it is an incredibly powerful tool for all forms of communication, especially when answering a spontaneous question or speaking impromptu. When engaging in off-the-cuff communication, you face two fundamental tasks: deciding what to say and how to say it. I think structure provides you with the "how to say it" part, by offering a step-by-step recipe for effective delivery. For example, if you are asked to describe your company's mission on the spot, you can use a simple structure: start with a brief overview of the mission, explain why it matters, and conclude with an example of how it is being implemented. This approach ensures your response is clear, concise, and impactful.
Trust the process
Have you ever been in the situation where you are presenting to potential client and you can see that they just don’t seem to “get it”?
Would you like to know how to share your story in a way that builds trust and interest with your ideal clients without sounding like you’re just bragging about yourself?
Would you like to know how to teach in a way that opens up your listeners to new perspectives and helps them visualise what it’s like to be successful with you?
Would you like to how to talk about your products and services in a way that gets your audience taking notes and leaning in, instead of feeling like you’re being pushy and selling them?
Would you like to know exactly how to structure a great talk and stories within that talk so you can create sales with confidence every time you speak?
Contact me via e-mail to schedule a meeting about the right framework for driving growth for your business.
Change is going to come
This week has been rather turbulent, and made me realise that some people build bridges and some people pay a toll to use the bridge. There are more questions than answers and the more that I find out, the less I know.
- Why are we not taught how to build up a conversation?
- What would you say to this or that?
- How could you misinterpret this or that?
- How can I make this clearer?
- How will what I say make the receiver feel?
Before I attend a meeting I try to understand the following:
a) Who will be in the meeting?
b) What’s the objective?
c) What’s our meeting control plan?
d) What are we trying to achieve from this meeting?
Contact me via e-mail if you would like to discuss meeting structures. The purpose of why we are here today is…
The objective for me today is…
The takeaways that I would like you to leave with are…