Affordable luxury in simple terms means that luxurious products within the financial reach of a much larger buying segment than for example, in the case of Louis Vuitton or Chanel. In the past, luxury meant exclusive and privilege to the wealthy. Luxury has always reflected one’s personality, but nowadays luxury has become accessible. As luxury begins to target the younger population there will be a movement towards sub-labels and diffusion ranges, for example, Marc by Marc Jacobs, Armani Exchange, McQ, See by Chloe, etc. Sometimes there is very little differentiation on the product and quality fronts, but in most cases the logo and communication can create a perception of luxury.