See and be seen

Lawrence Weiner © 1972

Why can’t we be seen until we learn to see?
I think to see mean that you have empathy, it means to realise that no one cares about you and your opinion, they care about themselves and their own opinion. If you can’t see them for who they are, and for where their fears, desires and dreams are, they will ignore you because they only want to hang out with people who see them. Being seen is an unlimited need that people you serve have and if you can see them and understand them, you can tell them a story that they want to hear and they are more likely to engage with you. You cannot be empathic to everyone, you cannot see and understand everyone, so pick who you are going to see and understand and do that.