As time goes on, an increasing number of business inquiries will shift towards behavioural and psychological aspects. I think this shift is due to the growing recognition that relying solely on past data to forecast future behaviour is becoming less reliable. Consequently, a significant portion of business inquiries will essentially transform into marketing questions, and as a result, it will become essential to give marketing a higher priority in the business hierarchy. The significance of marketing in terms of driving innovation and facilitating change has now been amplified by a factor of five.