We all know that there are two sides of the brain, the rational and the feelings/emotional side. In almost all kinds of decisions the emotional side of the brain is predominant, and stories speak to emotions. Nowadays when we are inundated with data and information it’s even more important that we focus on stories. You can speak about numbers, data and facts and leverage that in your storytelling, as the narrative helps us make sense of that data. I think that when we speak to people’s emotions it gathers and results in a higher response. Watch this video and see how changing the message will change the results.