Benetton

How to get our attention?

c/o British Vogue

c/o British Vogue

A vision usually comes from an individual. An entrepreneur. They make their companies and the whole world share the values to which they are attached. Luciano Benetton had a clear image of a world without interracial hatred.

Back in the days the “United Colours of Benetton” campaigns were groundbreaking. AIDS, racism, homosexuality and religion were important issues and Benetton was the brand that provoked the establishment. It’s a real shame that their voice has gone flat. 

c/o Wallpaper

c/o Wallpaper

I think that when you close your eyes, you see your inner world and when you open them, you see the outside world as it presents itself. If you keep one eye open and the other one closed, your sight is blurred, but you find your vision. Remember that when you look through a telescope, you have to close one eye if you want to see farther!