Yesterday was Black Friday and it showed that retail stores are no longer just distribution points for products. Bricks and mortar spaces are powerful acquisition points for customers, and I think physical shops are the most powerful way to draw customers into the brands eco-system. Once acquired, shoppers can cross any number of channels elegantly woven with branded technology. Physical stores will a become media channel and media will become the store. I think the future will be where brands drive people towards media and stores will no longer be the end of the marketing funnels; they will be the beginning.