Last weekend I had a long discussion with a friend about importance of storytelling. I felt obliged to tell her about my experience with luxury and high-end designer consumer goods. And she switched me on to the term “story-selling”, and the importance of story selling for luxury brands if they want to communicate with a younger audience. This morning I watched an “old” video from Burberry - “The Tale of Thomas Burberry” - well in the fashion world what happened in 2016 is old 😊. This is luxury storytelling at its best! The video combines drama with heritage and at the same time depicts the brand founders life story in 3.5 minutes.