A chain of steps

Utopia is often referred to as a good place that doesn’t exist. There are two things that trigger the buying decision process:
a)    Moving away from pain, or
b)    Moving towards pleasure

I think everything that we do, everything that we buy, every decision that we make in buying anything is driven entirely by how we feel now and how the purchase will make us feel. The buying side decision process goes through five stages:
1.         Realisation that we have a problem (recognition)
2.         Look for alternatives (search)
3.         Quantify what it may do for us (evaluation)
4.         And then start to engage (purchase)
5.         After sale (post-purchase)

“If you cannot explain something in simple terms, you don’t understand it. The best way to learn is to teach. ”

— Professor Feynman

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What fuels you?

Introducing new ideas is hard and most of us think the best way to win people over is to push harder. Organisations and individuals tend to focus on understanding behaviours in terms of internal forces, things like motivation and intent. Therefore, when attempting to launch a new product, and maybe people aren’t buying, the way the mind understands that is to assume that it is because the appeal or should I say the allure is insufficient. When you want to grow and sell to more customers, you usually say: “I need to improve my product, I’ll give the customers a better deal by way of discounts or market yourself better.” And if that’s the problem you imagine, the way you solve it is by elevating appeal. Organisational psychologist, Loran Nordgren says a more effective approach is to focus on the invisible obstacles to new ideas. 

“People don’t engage with us for our reasons, they engage with us for their reasons.
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— Burrellism

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