What damage is caused by using bad metrics in digital marketing?
To improve the impact of digital marketing and undo the damage caused by using inadequate metrics, we must find a high-margin, transactional product to sell and market. Currently, a major issue with e-mail marketing is the optimisation around transactional metrics rather than emotional metrics. It’s important to point out that learning from digital marketing mistakes is not always easy or straightforward. I think it’s essential to exercise caution in this aspect and change our focus towards emotional engagement in order to obtain more effective results.
“Making mistakes is something everyone does. Learning from them is not. ”