I think the basics of human interaction and communication is to speak to others the way you want them to speak to you. I have heard some really bad speakers, but I have never heard a bad speech. When I create material, I try to envisage that I am going to be the receiver, in other words I pretend that I’m in the audience listening to myself. Do you know what I mean? The reason I do this is because I think as a receiver, even if I don’t agree with your point of view, I will appreciate the fact that I am giving an honest effort to delivering what I truly see as the better point of view.
Taking a person from a place where they are right now and giving them the tools to invest in a better future. I think ultimately, people buy emotions and then justify their purchase with logic. Here are a 5 tips on how to create a human context speech:
1. Greet your audience
2. Explain early what your speech is about
3. Speak slowly, use short word sentences
4. Share what you think or how you feel
5. End your speech with a conclusion
Would you like to learn how to write an authentic story that truly connects with your ideal customer? Sales happen when we inspire our customers to invest in a better future, please do not manipulate or trick them as sales professionals our mission is to inspire. Contact me via e-mail for sales training and workshops.
