Please explain how you make companies survive and thrive?
When I go to your website, subconsciously my brain is looking for ways for your product or service will help me survive and thrive, for example, save time, simplify my life, make money, purchase, reduce risk, organise information, connect with a tribe, etc. I think that when you attach a survival trigger to your product or service the perceived value will go through the roof. And if you can do it in a way that your customer does not have to burn too many calories when trying to understand how you can make them survive, it works even better.