The key to success is to make your customers happy. And then make them happier than your competitors and then every single day wake up and think, how can I make my customers happier? In my experience the very best companies think like their customers. They are obsessed with their customers, they think and talk about their customers the whole time, they personally responded to their customer complaints, they are just obsessed with their customers.
- What do customers want?
- What do customers need?

Sales and marketing are different functions! Marketing is to attract people who are interested in the benefits of your products or services. And selling is the conversation, that is to buy from you rather than from your competitors. You can’t sell if you can’t attract interesting prospects. I think 90% will be the quality of your product or service. How can you tell whether you have a great product or service? This is the test that will predict your future above any other test for the rest of your business career. How many people after they have used your product or service turn to another person and say, “wow, that was great product or service?”