This idea aligns with the principles of marketing, which focus on understanding consumer needs, wants, and desires, and then tailoring offerings to meet those expectations. Marketing plays a crucial role in bridging the gap between what is produced and what is desired by consumers. By identifying consumer preferences, conducting market research, and utilising various marketing techniques, organisations can effectively communicate the value of their products or services to potential customers. This process involves crafting messages, creating branding strategies, and utilising persuasive techniques to influence consumer perceptions and ultimately drive demand.