When people make purchasing decisions, it's not solely about the product itself; trustworthiness and the reputation of the brand plays a significant role. The presentation of the business, for example, website, packaging, shop fronts, etc., as well as the emotional aspects of branding also influence consumer decisions. These are all signals that the business is trustworthy and is counting on repeat business. I think humans rely on both verbal and visual communication. And logic may not always be the primary driver of human decision-making emotions and perceptions can be equally or more important factors.