Whilst there is a need to keep a watching brief on the changing customer environment, their needs, and technologies, the benefit of a good education is the ability to think on your own. In effecting other people with words, I found something very interesting about communication, you have to learn to be nice as your attitude will make a huge difference to how you are received. Communication is 80% what you feel and only 20% what you know, I think it’s not so much what you say as how you say it. Your attitude will make the difference in both your sales results and in the quality of your life as most people are interested in how you feel not just in what you know.