I think for brand storytelling to work, we have to understand where we’re starting, where it is we aspire to be, how much time we’re willing to invest and how committed we are to executing this consistently. And that’s when we’ll see the relative force behind a brand story jump dramatically. The force is your brand story and what you are able to accomplish by committing to it over a specific period of time.

How consistently will you tell your brand story? This usually follows closely on the heels of an organisation’s willingness to change how they approach marketing and how they connect with audiences. Are you trying to accomplish great things but refuse to step away from your brand-centred tactics? Alternatively, are you willing to become customer-centric and shift your efforts in their direction? Where you are right now with your level of sophistication in brand storytelling? Contact me via e-mail fro arrange a storytelling workshop for your brand.