The definition of digital marketing has not fundamentally changed, what has changed is the relevance and the essential role of digital. Especially the relationship between the consumer and brand, and vice versa. Building a bridge between where the companies were to where they are today - in mindset, in understanding of the power of digital and in understanding how the platform is being transformed.

I think the key ingredient is that brands must ensure they keep their core values and positioning intact. The digital transformation story for your brand begins with a real need to understand your digital engagement. We can look at what is digital, from both the platform and a social standpoint. I can guide your brand through the process of moving forward from simply understanding what they need to do, to actually implementing those changes throughout you organisation. Contact me via e-mail (confidentiality is assured).