Nowadays, small brands cannot afford to participate in traditional media buys, so social media is the only place where they talk about their brand. This morning, I realised that it’s been almost 2 months since I activated my Clubhouse account, and I still haven’t joined a conversation room. For those of you who are not aware, Clubhouse is an invitation-only social audio app. Apparently, Clubhouse is the home for people who are disillusioned with social media censorship and unequivocally condemn all other forms of racism and hate speech.

This new storytelling approach which is not visual will take a little while to catch on. As the Clubhouse rooms disappear after they are over, and as recording a room is against the rules - “going viral,” in the traditional sense, isn’t really possible. I think the Clubhouse app could help brands to attract new clients, as it’s an ideal platform to consistently define, express and communicate who you are, who you serve and why you are currently dedicating your life to serving your target market.