My first summer job was in retail, so since my school days whenever I enter a shop, I always ask myself about how retailers are being inclusive in their retail environment. What’s important to the customers? I think the ability to make it really easy for consumers to buy your products regardless of their knowledge. Mixing customer experience with great technology from your customers point of view will allow you to control the relationship.

For the very first time in our existence we have the necessary resources, capability and technology to address every human problem on the planet. I think the only thing that we are missing is consciousness, so in order to improve the customer experience, start with the employee experience. Do you deliver a consistent customer experience, and if so how? Contact me via e-mail if you would like to deliver sustainable, extraordinary growth by creating an inspiring, unique and convenient customer experience.