My skill set is not industry specific, I have dotted across different industries as a consultant and had a good varied career across the board. I am fortunate to have worked for a mix of large corporations right through to new start-ups, and everything in between. I think the definition of a creative is showing up, doing the work and putting it out there even when you have no idea if it will resonate. What do you think?

I’ve done the start-up thing where you are fumbling around trying to find the right product-market fit and your not entirely sure what they might be and you are leveraging your network to get some deals done. It’s fun but I think that it’s not necessarily sustainable for me and with my skill set, I prefer to work for organisations that have least have a little bit of product-make fit, and have some established customers so you can build upon. I’ve also worked in some hugeorganisations which are a polar opposite of start-ups, they are great for getting your foot in the door because everybody will see you because you have that brand recognition. In terms of getting anything done internally or creatively, it is a lot more challenging than to sell, due to the corporate politics.