We deserve your money

The majority of management is about rational planning of things that are entirely in their control. The obsession with planning, quantification and rationalisation arguments means that we are automatically constrained to doing those things which makes sense in advance. It’s not safe to assume that the incentives and interests of individual employees are necessarily well aligned with the interests of the organisation. I think in reality, what your business depends on are citizens whose behaviour can only be influenced obliquely, they can’t be controlled - in other words you can’t tell your customers what to buy.