Branding vs. Marketing

Branding is why                             
Marketing is how

Branding is your story                  
Marketing is how you tell it

Branding earns loyalty                 
Marketing drives action

Branding is the foundation         
Marketing is the structure

Branding is the being                  
Marketing is the doing

Branding is macro                         
Marketing is micro

Branding defines trajectory       
Marketing defines tactics

Branding is long-term                  
Marketing is short-term

Branding shapes culture             
Marketing shapes campaigns

Branding is the promise of value    
Marketing is the proof of value

I see branding as the essence of who you are, the identity and character of your business. Marketing, on the other hand, is how you build awareness of that brand. Branding is your long-term strategy, while marketing is made up of the tactical actions you take to reach your goals. Do you agree?

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