What game are you playing?
There is a distinction between seeking to have the right answer and building the capacity to generate the right answer, one is a short-term win and the other has a much longer shelf life. I think passing down wisdom, especially through oral history, is vital for preserving culture, maintaining and transmitting identity, values, and traditions. It allows us to learn from the past, offering lessons from previous generations' experiences while using historical insights to address modern challenges innovatively. Wisdom sharing also strengthens community bonds by fostering common narratives and understanding.
Logo vs. brand
Over the weekend, I explained to my son the difference between a company with a logo and a brand. The example I used showed the difference between a “no-name” hotel and a brand. All hotels have logos and offer accommodation, not all of them have established themselves as distinct brands with a unique identity and reputation. If a “no-name” hotel with a logo came up with a new line of sports shoes, you wouldn’t have any idea of what they would look like. In contrast, a brand like NIKE who has built a strong identity and trust among its customers. If NIKE were to enter a new market like hotels, consumers would have certain expectations about the experience based on their existing perception of the brand.
I think the key message is that brands should focus on creating a strong and authentic identity that resonates with customers over the long term. This identity should extend beyond just a logo or a product line; it should encompass the values, experiences, and trustworthiness associated with the brand. Building this kind of brand equity can lead to greater customer loyalty and a more enduring presence in the market.