We all want engaged employees who want to deliver, not just for the organisation but also for themselves. We are now seeing more stories about how organisations are getting very hands on about building a bottom-up processes, where teams of employees are working with managers at the customer interface level, helping individual employees work out how they can connect to the corporate purpose. Understanding the dreams of the people in the organisation and how they might be the key to motivating your employees. This will ensure that the organisations purpose is something that their employees can really engage with in a meaningful way, as this helps them as they decide to give their full effort at work.