Effective communication is a valuable skill, especially in sales, where competition is fierce, and every word can make a difference in closing a deal. When you're in a competitive sales environment, it's essential to focus on creating a strong value proposition, highlighting the unique advantages of your product or service, and tailoring your message to meet the specific needs and pain points of your potential customers. I think the winning margin in competitive sales often comes down to understanding your customers and effectively communicating the unique value your product or service provides.