We need to tell the story not just of the outcome, but of the journey it took to get there. What challenges were overcome, and what progress did the individual or team make to achieve the goal? By sharing these stories, we can inspire others without creating a sense of threat or unhealthy competition. It also highlights the strategies that were most effective in reaching those outcomes and the strategies that, as a leader, you want to celebrate and promote. When we set up internal collaborative competitions, we need to be clear about the dimensions on which we are competing and how we reward and recognise success. I think this helps everyone understand the pathways to achievement in a way that fosters collaborative learning, growth, and development, showing others how they can follow suit.