Start-ups, by definition have no momentum, and in business, before you gain momentum, you have to create the perception of momentum. This is why start-ups need marketing from the beginning of their journey, and this should not be - fake it, until you make it - either. Many people confuse marketing with telling lies or overt hyperbole (over exaggeration). It's about building excitement, curiosity, and interest about what you're doing. I have a proven track record of exceeding results in highly demanding environments from start-ups to corporates. Are you thinking about springing out as an entrepreneur? Contact me via e-mail for a 1:1 discovery meeting.