The term 'affinity bias' is used in neuropsychology to describe an unconscious bias that causes people to gravitate toward others who appear to be like them (including those with similar interests, backgrounds, and appearances). I think the best way we can reduce unconscious bias and achieve a culture of equality is to become aware of them. It’s important to note that biases, conscious or unconscious, are not limited to ethnicity and race.
One of the greatest values of interacting with people who are different is the mirror it provides on seeing my own identity. Contact me via e-mail if you want your employees and leaders to learn more about discrimination, biases, and stereotyping, through unconscious bias training workshops.
“”Diversity training doesn’t work!” ”