Rory Sutherland

It never happens

I think that if you are not being creative, then you are not being fully rational. If you don’t allow room for the imagination, you’re not actually being intelligent; you’re only being logical. Truly robust and rigorous decision-making must involve a degree of mental experimentation.
Have you ever heard of a CFO asking the design department for their thoughts on the numbers in the quarterly forecast before presenting them to the accountants?

“Creative people must always present their ideas to rational people. Note this never happens the other way round.”
— Rory Sutherland