The best salespersons are empathic, when I say empathic, I mean putting yourself in your customers shoes. You cannot pitch with features and function if you have not previously established exactly what the buyers needs and want are by asking open ended questions.
Most salespersons are focused on feature and function, I think that the ideal method would be learn as much as possible about companies you are trying to sell to and ask a lot of opened questions. For example, T.E.D questions:
- Tell me,
- Explain to me
- Describe to me
Do you know the difference between an order taker and salesperson?
People buy from people they like and if you cannot have a conversation with them it is unlikely to go very far. How to stand out as a salesperson?
- Don’t be scripted
- Don’t sound robotic
- Be someone who is remembered
- Be coachable (as every day we need to get better)