I recently bought my son a winter jacket and even after looking at Arc’teryx (my second favourite brand) and North Face, our unanimous choice was Patagonia. Patagonia is an heritage brand, famous for their outdoor climbing equipment.

Patagonia have a clear brand identity and knows exactly what they stand for - global sustainability - and they lead from the front. Action speaks louder than words and I always remembered that Yvon Chouinard (founder) said, “Every time we do the right thing, our profits go up.”