I think that if you want to be an effective consultant it's essential to prioritise what's most important over what's merely relevant. Your role is to provide valuable advice and recommendations to your clients, guiding them towards the results they desire, as without fulfilling this consultative duty, you risk becoming irrelevant in their eyes. To become a successful consultant your approach should involve breaking down complex information into manageable parts – facts and impacts. Your ability to understand the overarching trends in the world, and then assess their implications for your clients, giving them a clearer picture of how these trends will affect their businesses. This foundational knowledge will serve as a basis for crafting well-informed and actionable recommendations for your clients, and this will also position yourself as a trusted advisor
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What becomes more and more evident is that consultants who approach their clients with a highly strategic mindset and lead with valuable insights and advice, tend to achieve better outcomes compared to those who simply position themselves as low-cost options. When we delve into possessing business acumen and comprehending the underlying reasons behind our clients' or potential clients' need for change within the next 12 to 18 months, we uncover factors that will profoundly impact their businesses. These are the aspects with significant implications, and our role is to identify how we can assist them. I think we possess an abundance of valuable insights that we often fail to acknowledge, which our clients would truly appreciate.